About Us
Our Mission
Constantly torn between your social and professional engagements? Got a wardrobe that’s packed with literally everything except what you need? Forced to stuff an outfit change into your day bag? We feel you.
Bursting into a market that’s packed with all flash and no substance, Ruey brings you understated, premium-quality basics that quietly go the distance. Addressing the pain points that all us women face - our garments are crafted dual purposes of refining & streamlining your daily dressing game while being solution driven. Our curated collection of everyday essentials offers you versatile, durable style that help you look and feel your best.
MISSION STATEMENT
Our Products
With a plate that’s always overflowing, there’s never enough time to transition from an on-the-clock fit to one that’s off it. When you’re trying to have it all, you need basics that can do it all. That’s where Ruey. comes in. Whether it’s a 9am board meeting or a 9pm wine tasting, Ruey. basics hit the ground running with you.
Our iconic contour collection is the first of its kind; designed to fit you like a second skin. Think it of it as a cross between shapewear and your staple basics, but comfortable. We have worked tirelessly to create one-of-a-kind pieces that compress those bumps you don't want and enhancing the ones you do.
Considerately crafted with quality as our top priority, enjoy essentials that mould themselves to the style statement you want to make, without breaking the bank.
Basic T-Shirt
Regular price £40.00
Basic T-Shirt
Regular price £40.00
Our Values
At Ruey., we’re all about celebrating real bodies. We believe that you should feel your best in your own skin. But nudity isn’t for everyone, so we’re bringing you the next best thing - our intuitive basics that just know which curves you love.
We’re also determined to support a responsible relationship with fashion - and quality basics that can multitask are the foundation of an efficient, sustainable wardrobe (maybe even a capsule wardrobe, if you’re into that).
As an eco-aspiring brand, we’re also working behind the scenes to ensure that our entire supply chain is as green as it can be, without sacrificing quality.